7 Common Mistakes Most People Make at Their First Job
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met withal are googl'ing you. Let's face it, you're even google'ing yourself! At the terminate of 2007, the Pew Internet Enquiry Team plant that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It'due south a pretty safe bet that pct has climbed to over fifty or 60% past this year.
Some people might tin can it ego-surfing, but information technology'south really a expert practice to see what results come up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or because they want to learn more than about y'all. Hiring managers want to encounter if y'all have a clean tape in Google, which is your permanent record because every motion yous make (yep even a blog comment) is stored there forever. Before I went on a 2nd date once, the girl Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't have happened. Effort doing it correct now and encounter what y'all go.
There is no hiding from Google!
Google keeps track of just about everything you do on the internet. It patrols and captures your online beliefs, such as when you postal service on your blog, tweet using Twitter, bring together social networks, comment on other blogs, write manufactures for online news sources and more. Aside from the content you lot create and distribute over the internet, other people are talking about yous, which means that Google has a complete picture (nearly like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children volition exist able to detect out everything near you lot when they grow older. "Mom, await what I just found out about Dad in Google." Your personal brand tin't hide from Google. There is one major exception to this though.
Mutual names
If your name is common, such equally Mike Smith, then it will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the meridian ten results, that may be achievable, if you either get very famous or work extremely difficult at building content each and every day for your entire life. At the age of threescore you might find out that Google changed their algorithm and you'll lose all that hard piece of work. The point existence is that you lot'll accept to differentiate your name in lodge to rank high. I typically recommend you lot utilise your middle name or a nickname in this case. The worst case scenario is that you change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never cease up on the top twenty results for their name unless you are Perez Hilton. If your proper noun is the same as a celebrities, yous are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, just even with C-level celebrities, yous don't stand a hazard. If you are stuck with a glory name, I advise that you build your brand effectually an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might have been fabricated fun of people of your unique name considering it was "different." Although you were ostracized and made fun of, correct now you lot go to laugh at everyone else! With a distinct proper noun, you are able to hands manipulate the results for your name on search engines. When you get to your high school reunion and meet your friends, you'll get the terminal laugh because you can exist visible and control perceptions, while they only cannot. When y'all Google your proper noun, whether you lot have results that reverberate your brand, you'll see how hard information technology will be to rank high for it or not. Depending on the contest, it may have you a few days or a few months. Over time, if you work very difficult, you'll own the summit x results for your proper noun.
In my next post, I'll talk virtually what you tin can do to gain control over your Google results and let your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/7-common-mistakes-most-people-make-their-first-job.html
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